Based in Los Angeles California, Joah Love believes fashion should never have to sacrifice for comfort, and comfort should never have to sacrifice for style. Their philosophy is to design cutting-edge clothing that is comfy for the little ones and easy for the parents. The line combines easy-to-wear fashion tops and pants with t-shirts that sometimes make a statement. Joah Love dresses kids ages six months to 14 years in outfits that are both comfortable and cool. Their fabrics are buttery soft, and treated with extra love to make them even more comfortable.