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In 2007 three friends with various backgrounds were inspired by the children around them and started yporqué. The name refers to the question children ask endlessly as they are growing up (¿y por qué? ¿y por qué? ¿y por qué? In English Why? Why? Why?) When yporqué’s clothing is designed there is only one thing keept in mind the children wearing them. Known for their stimulating t-shirts yporqué’s clothing is intended to stimulate all five senses for little ones by incorporating sounds, textures, games or glow-in-the-dark images. They make getting dressed in the morning fun for your little ones.